Client: KNOCK Inc.

Year: 2022

Disciplines: Creative Direction - Campaign Development - Message Strategy - Stakeholder Interviews - Illustration - Digital Design - Digital Production - ADA Compliance

The Brief: KNOCK executes an annual initiative to show thanks and connect with their clients from the previous year.

Through personal recipes “From Scratch” celebrates our differences and similarities in our multicultural world, big and small. Illustrations, an email campaign, social campaign, and website were developed to showcase collaborators vivid stories. Together we invited our clients to gather digitally to “share a meal” with us in the post-COVID era.

“From Scratch” explores how food plays a unique, pan-cultural roll, in its ability to bring people together in unity, conversation, and community. It also acknowledges recipes as a source of pride and identity. How they can be a carefully guarded secret passed on only to the most trusted members of the family. Thus, food becomes not only nourishment, but memories and tradition generation after generation.